// 01
Strategy
Positioning and personality before pixels.
// SERVICE / BRAND
Identity
Brand &
identity
Names, marks, type and voice. Identity that holds up everywhere it shows up. Brand and identity design for businesses in the West Midlands and across the UK.
// Discipline
Brand & identity
// Approach
Built from a blank canvas
// Built for
Consistency, recognition
// Where
West Midlands & UK-wide
// 01 / THE WORK
Identity that
Identity that
holds up
A brand is more than a logo. It is the mark, the type, the colour and the voice, working together everywhere your business shows up.
We build identities from a blank canvas, designed to be recognisable, flexible and built to last, then give you the system to keep them consistent as you grow.
What's included
// SCOPE// 02
Logo & marks
A distinctive mark designed from scratch, never clip-art.
// 03
Type & colour
A palette and type system that works everywhere.
// 04
Voice
How the brand sounds, not just how it looks.
// 05
Guidelines
Clear rules so the brand stays consistent as it grows.
// 06
Applied
Identity carried across web, print and social.
How we
work
// METHOD [03]
// 01
Discover
We learn the business, the market and what sets it apart.
// 02
Design the identity
Mark, type, colour and voice, designed from scratch.
// 03
Systemise & hand over
Guidelines and assets so the brand stays consistent.
Why HIYA
// SIGNAL// 01
Founders, every project
You work directly with Matt and Dan. No account managers, no handoffs.
// 02
Designed from scratch
Every mark drawn for you. No clip-art, no stock badges.
// 03
West Midlands, UK-wide
Based near Birmingham, working with clients right across the country.
Selected
web work
// WORK [03]
// 01
ACJ Retaining
A brand identity built from the ground up for a ground engineering specialist.
View case study// 02
Health Well
Identity for two sister brands: Health Well insurance and Health Span wellbeing.
View case study// 03
Workwear Express
Graphic and brand work for the UK's leading workwear provider.
View case studyQuestions,
answered
// FAQ [04]
// 01Who can design a brand identity for my UK business?
HIYA designs brand identities from a two-founder studio in the West Midlands, for businesses across the UK. Recent work includes ACJ Retaining Solutions, a ground engineering firm, and the Health Well Group, where one identity system covers two related businesses.
// 02What does a brand identity project include?
Logo, colour palette, typography and the supporting assets your business actually uses. Everything is designed as one system, so it holds together wherever it appears.
// 03Can you do the brand and the website together?
Yes, and it is the best way to do it. ACJ Retaining came to us for both: the identity and the website were designed as one piece, so the site launched already looking like the company it belongs to.
// 04Can you rebrand an established business?
Yes. A rebrand has to keep the recognition you have earned while fixing what holds you back. We start with what your customers already know and build from there.
A founder reads every one. Or email hello@hiya.co.