// 01
User flows
Mapping the journeys people take so the product makes sense end to end.
// SERVICE / UX·UI
Design
UX / UI
design
The core craft. Flows, screens and systems people understand on the first try. UX and UI design for businesses and product teams in the West Midlands and across the UK.
// Discipline
UX / UI design
// Approach
Research-led, system-minded
// Built for
Clarity, usability, scale
// Where
West Midlands & UK-wide
// 01 / THE WORK
Understood on
Understood on
the first try
Good UX is invisible. People glide through, find what they need and never think about the interface. That is the whole job, and it is harder than it looks.
We design the flows, the screens and the systems behind them, grounded in how people actually behave. The result is a product that feels obvious, scales cleanly and never needs a manual.
What's included
// SCOPE// 02
Interface design
Clean, considered screens with a real visual hierarchy.
// 03
Design systems
Reusable components and tokens so the product stays consistent as it grows.
// 04
Prototypes
Clickable prototypes that test and prove ideas before build.
// 05
Usability
Designed to be understood on the first try, not explained.
// 06
Handover
Developer-ready files and specs that translate cleanly to build.
How we
work
// METHOD [03]
// 01
Understand
We learn the users, the goals and the constraints.
// 02
Design
Flows, wireframes and polished UI, shown as real screens.
// 03
Validate
Prototype, test and refine before a line of code.
Why HIYA
// SIGNAL// 01
Founders, every project
You work directly with Matt and Dan. No account managers, no handoffs.
// 02
Craft, not guesswork
Decisions grounded in how people actually use things.
// 03
West Midlands, UK-wide
Based near Birmingham, working with clients right across the country.
Selected
web work
// WORK [03]
Questions,
answered
// FAQ [05]
// 01Who can improve the UX of my website or app?
HIYA works as a UX and UI design partner for UK businesses of every size, up to Workwear Express, whose ecommerce experience serves over 700,000 customers. We map how people actually use your product, then redesign the screens and flows that are costing you conversions.
// 02Do you work alongside in-house teams?
Yes, often. Workwear Express has a sharp in-house team and uses HIYA to pick up design work when it stacks up faster than they can clear it. We slot in without needing to be managed or chased.
// 03Can you improve an existing product without a full rebuild?
Yes. UX work usually starts with what you already have. We find the friction, redesign the journeys that matter and hand over screens your developers can build from, without throwing away the platform underneath.
// 04Do you design apps as well as websites?
Yes. We designed the Melomania companion app for Cambridge Audio's first wireless earbuds, across both iOS and Android. Interfaces, flows and prototypes are all part of the same discipline.
// 05What does a UX project with HIYA look like?
We learn the product and the users, agree the structure in wireframes, then design every screen by hand and prototype the result so you can feel it before it is built.
A founder reads every one. Or email hello@hiya.co.