// 01
Product strategy
Defining what to build and why, before how.
// SERVICE / APP
Product Design
App & product
design
Product design for screens that live in pockets. Prototyped and pixel-tested. App and product design for startups and teams in the West Midlands and across the UK.
// Discipline
App & product design
// Approach
Prototyped, pixel-tested
// Built for
Mobile, real-world use
// Where
West Midlands & UK-wide
// 01 / THE WORK
Designed for
Designed for
the hand
A great app earns its place on a home screen. It is fast, focused and feels native to the device it lives on.
We design mobile products end to end, from the core flows to the last pixel, then prototype them so you can feel how they work before anyone writes code.
What's included
// SCOPE// 02
App UX
Flows designed for thumbs, glances and real-world use.
// 03
UI design
Crafted, native-feeling interfaces, pixel by pixel.
// 04
Prototyping
Interactive prototypes you can hold and test.
// 05
Design systems
Component libraries that scale with the product.
// 06
Build-ready
Specs and assets your developers can ship from.
How we
work
// METHOD [03]
// 01
Define
We pin down what to build and why it matters.
// 02
Design & prototype
Real screens and interactive prototypes, not stock mockups.
// 03
Test & refine
We test how it feels and sharpen it before build.
Why HIYA
// SIGNAL// 01
Founders, every project
You work directly with Matt and Dan. No account managers, no handoffs.
// 02
Designed for real use
Built around how people actually hold and use their phones.
// 03
West Midlands, UK-wide
Based near Birmingham, working with clients right across the country.
Selected
web work
// WORK [03]
Questions,
answered
// FAQ [05]
// 01Who can design an app for my business?
HIYA plans and designs mobile and web apps for UK businesses, with both founders working on every project. Cambridge Audio chose us to design Melomania, the companion app for their first wireless earbuds.
// 02Do you design for both iOS and Android?
Yes. The Melomania app was designed and prototyped for both iOS and Android, and that is the normal shape of an app project with us: one product, working consistently on both platforms.
// 03Do you build the app too?
We design, prototype and specify; your development team builds. We hand over organised files, flows and working prototypes that developers can build from without guesswork, and we stay available while they do.
// 04What does an app design project include?
User flows, low-fidelity wireframes to agree the structure, hand-crafted screens for every state, and clickable prototypes for testing. Strategy and planning come first, so every feature earns its place before anything is drawn.
// 05Can you redesign an existing app?
Yes. An existing app comes with real usage patterns, which makes the redesign sharper. We audit what is working, keep it, and redesign what is not.
A founder reads every one. Or email hello@hiya.co.