// 01
Product strategy
Defining what to build and why, before how.
// SERVICE / APP
Product Design
App & product
design
Product design for screens that live in pockets. Prototyped and pixel-tested. App and product design for startups and teams in the West Midlands and across the UK.
// Discipline
App & product design
// Approach
Prototyped, pixel-tested
// Built for
Mobile, real-world use
// Where
West Midlands & UK-wide
// 01 / THE WORK
Designed for
Designed for
the hand
A great app earns its place on a home screen. It is fast, focused and feels native to the device it lives on.
We design mobile products end to end, from the core flows to the last pixel, then prototype them so you can feel how they work before anyone writes code.
What's included
// SCOPE// 02
App UX
Flows designed for thumbs, glances and real-world use.
// 03
UI design
Crafted, native-feeling interfaces, pixel by pixel.
// 04
Prototyping
Interactive prototypes you can hold and test.
// 05
Design systems
Component libraries that scale with the product.
// 06
Build-ready
Specs and assets your developers can ship from.
How we
work
// METHOD [03]
// 01
Define
We pin down what to build and why it matters.
// 02
Design & prototype
Real screens and interactive prototypes, not stock mockups.
// 03
Test & refine
We test how it feels and sharpen it before build.
Why HIYA
// SIGNAL// 01
Founders, every project
You work directly with Matt and Dan. No account managers, no handoffs.
// 02
Designed for real use
Built around how people actually hold and use their phones.
// 03
West Midlands, UK-wide
Based near Birmingham, working with clients right across the country.
Selected
web work
// WORK [03]
A founder reads every one. Or email hello@hiya.co.