Health Well Group case study, brand identity and web design by HIYA

Health Well Group

The Health Well Group needed a cohesive identity and a website for each side of the business: Health Well for insurance and protection, and Health Span for health and wellbeing.

Health Well Group

The Health Well Group needed a cohesive identity and a website for each side of the business: Health Well for insurance and protection, and Health Span for health and wellbeing.

Health Well Group

The Health Well Group needed a cohesive identity and a website for each side of the business: Health Well for insurance and protection, and Health Span for health and wellbeing.

One group, two propositions

The Health Well Group runs two related businesses. Health Well covers personalised insurance and protection. Health Span focuses on health and wellbeing. Different audiences, shared values. They needed a brand that tied the two together without making them look identical, plus a clean, trustworthy website for each.

One group, two propositions

The Health Well Group runs two related businesses. Health Well covers personalised insurance and protection. Health Span focuses on health and wellbeing. Different audiences, shared values. They needed a brand that tied the two together without making them look identical, plus a clean, trustworthy website for each.

One group, two propositions

The Health Well Group runs two related businesses. Health Well covers personalised insurance and protection. Health Span focuses on health and wellbeing. Different audiences, shared values. They needed a brand that tied the two together without making them look identical, plus a clean, trustworthy website for each.

A cohesive brand system

We created a flexible visual identity that united both businesses while giving each its own distinct personality. From logos and colour palettes to campaign assets and supporting materials, every touchpoint was designed to feel consistent, credible, and built for growth.

A cohesive brand system

We created a flexible visual identity that united both businesses while giving each its own distinct personality. From logos and colour palettes to campaign assets and supporting materials, every touchpoint was designed to feel consistent, credible, and built for growth.

A cohesive brand system

We created a flexible visual identity that united both businesses while giving each its own distinct personality. From logos and colour palettes to campaign assets and supporting materials, every touchpoint was designed to feel consistent, credible, and built for growth.

Two websites, one ecosystem

Both websites were designed and built from the ground up with a shared design language, making it easy for users to navigate between brands while ensuring each site clearly communicated its own services, audience, and proposition.

Two websites, one ecosystem

Both websites were designed and built from the ground up with a shared design language, making it easy for users to navigate between brands while ensuring each site clearly communicated its own services, audience, and proposition.

Two websites, one ecosystem

Both websites were designed and built from the ground up with a shared design language, making it easy for users to navigate between brands while ensuring each site clearly communicated its own services, audience, and proposition.

Health support on the go

Alongside the websites, we designed the Health Span mobile app to extend the experience beyond the browser, giving users an intuitive way to access health resources, track their wellbeing, and stay connected wherever they are. These mirror the tone of your opening section—focusing on the outcome rather than the deliverables—and keep the titles at a similar length, which should look balanced in the layout.

Health support on the go

Alongside the websites, we designed the Health Span mobile app to extend the experience beyond the browser, giving users an intuitive way to access health resources, track their wellbeing, and stay connected wherever they are. These mirror the tone of your opening section—focusing on the outcome rather than the deliverables—and keep the titles at a similar length, which should look balanced in the layout.

Health support on the go

Alongside the websites, we designed the Health Span mobile app to extend the experience beyond the browser, giving users an intuitive way to access health resources, track their wellbeing, and stay connected wherever they are. These mirror the tone of your opening section—focusing on the outcome rather than the deliverables—and keep the titles at a similar length, which should look balanced in the layout.

“We have worked with HIYA across several unique projects, and every time they have delivered outstanding results by taking the time to understand our needs in depth.”

Chris Hughes

Founder, Health Well Group

“We have worked with HIYA across several unique projects, and every time they have delivered outstanding results by taking the time to understand our needs in depth.”

Chris Hughes

Founder, Health Well Group

“We have worked with HIYA across several unique projects, and every time they have delivered outstanding results by taking the time to understand our needs in depth.”

Chris Hughes

Founder, Health Well Group

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Need a design team that just gets it done?

Tell us where your team's stretched and we'll pick up the slack. No long onboarding, no fuss.

Matt & Dan Baker

Founders

Start a project

*Required

Need a team that just gets it done?

Tell us where your team's stretched and we'll pick up the slack. No long onboarding, no fuss.

Matt & Dan Baker

Founders

Start a project

*Required

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