// 01
Health Well
Insurance and protection, in a confident blue.
// CASE FILE 04
Branding + Web Design
Health Well Group
The Health Well Group needed a cohesive identity and a website for each side of the business: Health Well for insurance and protection, and Health Span for health and wellbeing.
// Client
Health Well Group
// Sector
Insurance, Wellbeing
// Discipline
Branding, Web Design
// Brands
Health Well + Health Span
// 01 / THE BRIEF
One group, two propositions
The Health Well Group runs two related businesses. Health Well covers personalised insurance and protection. Health Span focuses on health and wellbeing. Different audiences, shared values.
They needed a brand that tied the two together without making them look identical, plus a clean, trustworthy website for each.
From one heart mark
to two brands
// 02 / METHOD [03]
// 01
Brand identity
A shared heart mark and type system, in two colourways: blue for Health Well, green for Health Span.
// 02
Graphic design
Campaign and out-of-home assets that put the brand to work in the real world.
// 03
Web design
A clear, trustworthy website for each brand, built around the same visual language.
Related, not identical
// 03 / SYSTEM [03]// 02
Health Span
Health and wellbeing, in a fresh green.
// 03
One language
Shared mark, typography and layout across both.
What we delivered
// 04 / DELIVERED// Identity
A flexible mark and type system, two colourways
// Graphic
Out-of-home and campaign assets
// Web
Two websites, healthwell.io and health-span.io
// START A PROJECT
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